tag:blogger.com,1999:blog-8106820546854003223.post1224007936019103541..comments2024-03-06T19:27:17.852-05:00Comments on The Toad Stool by Alan Wolk: Tricks Of The TradeAlan Wolkhttp://www.blogger.com/profile/12911841405348126875noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-8106820546854003223.post-22757040960436106302007-08-16T13:17:00.000-04:002007-08-16T13:17:00.000-04:00@fatc: Thanks for the explanation. Oe mystery solv...@fatc: Thanks for the explanation. Oe mystery solved.<BR/><BR/>@scamp: thanks for joining in the convo. I would echo what fatc said about getting into an annual being less special these days-- his record store analogy was particularly apt.<BR/><BR/>I'll add that awards seem to be far less important to interweb creatives.<BR/><BR/>Part of that this because in the early days, the guys doing the really cool stuff didn't enter <I>advertising</I> award shows because they didn't think of themselves as working in <I>advertising</I> So the work winning interactive Gold Pencils was pretty unimpressive to most of them, and the shows became very closely associated with the interactive arms of big agencies. <BR/><BR/>Another reason, is, as TSR noted in his comment to The Poll, interweb work isn't well-suited to the award annual/museum of advertising format.<BR/><BR/>And then finally, they're just as jazzed about getting mentioned on a favorite website or blog as they are about getting recognized by a bunch of judges whose names mean nothing to them.<BR/><BR/>Which is all a really long-winded way (sorry) of saying that chances are award show wins are going to have less and less of an effect on your career (and salary) going forward.Alan Wolkhttps://www.blogger.com/profile/12911841405348126875noreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-57590059593161884962007-08-16T12:21:00.000-04:002007-08-16T12:21:00.000-04:00@TT: "fatc" is shorthand for a specific guitar nec...@TT: <BR/>"fatc" is shorthand for a specific guitar neck profile (the back of the neck that fits in your palm).<BR/>As in, "Some players prefer an oval or V-shaped neck, but I like a nice, fat C."<BR/><BR/>@scamp: Yes, awards definitely lead to raises, assuming you work for an agency that follows through. Then again, I can think of lots of folks who've won quite a few and still had to land a new job to truly capitalize on them in that way. So it's not necessarily automatic. Never mind the Junior Creative who wins some. Even if he gets a 100% raise, he's still not making much. So they still matter. But I'll wager that they'll begin to matter less, simply because so much work is available online now and the Annuals are fast-becoming an afterthought. And if the Annuals are an afterthough, having your name appear inside them doesn't mean nearly as much as it used to. Not to say its irrelevant. Just not the big deal it used to be. The same way finding a record store that sold punk rock records in a small town used to be a big deal. Now its all online. There's no anticipation. No hunt. And very little sense of discovery. Therefore, like anything in great supply, it's less special. And ultimately, demand for it will reflect that.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-88102913904531729552007-08-16T06:16:00.000-04:002007-08-16T06:16:00.000-04:00Awards still v. important.How the hell else do you...Awards still v. important.<BR/><BR/>How the hell else do you get a pay rise?Scamphttps://www.blogger.com/profile/13452038283410892541noreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-7134227022251559912007-08-15T21:47:00.000-04:002007-08-15T21:47:00.000-04:00Interesting guys.I've added a poll (bottom of righ...Interesting guys.<BR/>I've added a poll (bottom of right-hand column) to see if others share the same opinion<BR/>@fatc: I 100% know what you are talking about. And what does fatc stand for anyway? (You don't have to answer if it's personal or something.)Alan Wolkhttps://www.blogger.com/profile/12911841405348126875noreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-47826284165233623312007-08-15T18:58:00.000-04:002007-08-15T18:58:00.000-04:00True.It's also funny to think that advertising was...True.<BR/><BR/>It's also funny to think that advertising was even capable of becoming more disposable, but it really has over the last few years. <BR/><BR/>Seeing good work used to be like a breath of fresh air. The arrival of the One Show or new CA annual or even Archive was like Christmas morning.<BR/><BR/>Now its everywhere. All the time. Good or even great stuff is easy to find.You don't have to hunt or wait for it. Which is cool in one way, but it also feels like great work has become devalued in the process. <BR/><BR/>I'm all for more good work in the world. But personally, as an Ad Guy, I liked it better when there was just enough great work out there to show me a little cleavage and keep me interested. Now there's so much it just feels kind of cheap and slutty.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-63480667896145669592007-08-15T16:32:00.000-04:002007-08-15T16:32:00.000-04:00i know. CA is starting to feel like a bit of a re...i know. CA is starting to feel like a bit of a relic now. pre-internet, awards annuals used to be the only way to see the best stuff. imagine that!<BR/><BR/>but now you've already seen it all online anyway. so why bother?Anonymousnoreply@blogger.com