tag:blogger.com,1999:blog-8106820546854003223.post4364998349925171833..comments2024-03-06T19:27:17.852-05:00Comments on The Toad Stool by Alan Wolk: Toad's Friday Faves #3Alan Wolkhttp://www.blogger.com/profile/12911841405348126875noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8106820546854003223.post-68340334638728178372007-02-12T13:03:00.000-05:002007-02-12T13:03:00.000-05:00Not sure if I'd even call the Mentos/Diet Coke stu...Not sure if I'd even call the Mentos/Diet Coke stuff "advertising" or "content" - it's a side show act of people blowing things up that just happens to involve Diet Coke, but unless you were going to perform the same trick, you wouldn't go out and buy Diet Coke because you'd seen one of these.Alan Wolkhttps://www.blogger.com/profile/12911841405348126875noreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-56139582798912093212007-02-10T00:28:00.000-05:002007-02-10T00:28:00.000-05:00As much as the new media cheerleaders have pushed ...As much as the new media cheerleaders have pushed the term, I think the amount of true 100% consumer-generated content outside Snakes on a Blog or the Mentos/Diet Coke crew is low. (And I suspect New Line was actually behind the Snakes blog from the get go.)<BR/><BR/>I say that because even with all the Doritos-type contests out there, agencies and brands still control much of what a consumer can submit in these things: logo usage, size, no copyrighted material, etc. Things that any agency would not be limited by for any creative presentation they typically make.Anonymousnoreply@blogger.com