tag:blogger.com,1999:blog-8106820546854003223.post828074628660034980..comments2024-03-06T19:27:17.852-05:00Comments on The Toad Stool by Alan Wolk: Who Says Long Copy Is Dead?Alan Wolkhttp://www.blogger.com/profile/12911841405348126875noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8106820546854003223.post-27122396113642935752007-12-28T08:03:00.000-05:002007-12-28T08:03:00.000-05:00@LD: You're in a grumpy mood these days. Who is "p...@LD: You're in a grumpy mood these days. Who is "praising" anything?<BR/><BR/>While you and I may not send money to Nigerian princes, buy time shares in St. Barts, partake in "European Style Matchmaking" (another staple of airline magazines) - clearly someone is, otherwise the people who provide these services wouldn't keep paying to run the ads (or, in the case of the Nigerians, send the emails.)<BR/><BR/>You've managed to take a post where I'm marveling at the goofy antiquity of some language I found in an ad and turn it into something to quarrel over. Just enjoy lines like "has taken his powerful wind out of his bottles" and be done with it.Alan Wolkhttps://www.blogger.com/profile/12911841405348126875noreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-91745737602949337022007-12-28T06:51:00.000-05:002007-12-28T06:51:00.000-05:00yeah but that's like praising a spread for a new f...yeah but that's like praising a spread for a new ford truck in the ford newsletter... any numbers at all to support this? they post a ton of stuff on amazon, but does it sell?<BR/><BR/>i'm not sure that the "fairly wide and affluent audience" give a toss as to what's in the trade rag shoved into the seat in front of them. there's also half pages exclaiming the virtues of time shares in st. bart. not sure they're lining up for those either.<BR/><BR/>the price of said spread is why we get smokehouse almonds and dasani instead of food on most flights...<BR/><BR/>lol, : [Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-33863951017218336062007-12-28T00:29:00.000-05:002007-12-28T00:29:00.000-05:00@LD: Ha! I think you missed the point, my friend. ...@LD: Ha! I think you missed the point, my friend. I wasn't praising the ad or the copy.<BR/>Just marveling about something that sounds like it was transported from the year 1936. That was my point-- the whole tonality of the piece, the "you might even join a basketball team/secret agents" hyperbole is something we've relegated to a bygone era, yet here it is, in 2007, in a catalog that, while it may be "printed by the airline industry" is reaching a fairly wide and somewhat affluent audience.<BR/><BR/>And given the cost of a double page truck in a catalog like that, it seems that like those emails from Nigerian princes, someone is falling for it.<BR/><BR/>BTW- a quick google of the shoes reveals they're sold on Amazon and other places- and that they sell for between $100 and $150. So whoever's buying them has some scratch.Alan Wolkhttps://www.blogger.com/profile/12911841405348126875noreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-90678369821871455292007-12-27T23:54:00.000-05:002007-12-27T23:54:00.000-05:00oh and about the audience for that sort of tripe? ...oh and about the audience for that sort of tripe? you were on an airplane and it was printed by the airline industry and shoved in the back of the seat in front of you ... i would think twice before praising the merits of that soap-opera shtick "expensive shoes secret agents wear that hurt their feet as they are chased all over europe" ...<BR/><BR/>as bugs bunny said: "what a maroon..."<BR/><BR/>:pAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8106820546854003223.post-84674744165155766752007-12-27T23:50:00.000-05:002007-12-27T23:50:00.000-05:00wow. not only is it long but it blows as well. may...wow. not only is it long but it blows as well. maybe long copy like that should die? but i guess with a name like that, it should have been obvious what you were getting into when you started reading... didn't you have a laptop, i-touch, i pod video, comic book, anything with you?Anonymousnoreply@blogger.com