The Toad Stool by Alan Wolk

Random notes from the convergence of the internet and TV

Jul 16, 2010

Old Spice: Who’s Buying It?

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While like most readers of this blog, I am thrilled, delighted and more than a bit jealous of the brilliance behind the new Old Spice campai...
Jul 1, 2010

Have A Little Faith

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I admit I rarely watch commercial television. Most of what I watch on TV is either on demand or DVR’d. The rest is mostly live sporting eve...
Jun 28, 2010

Maybe It's Me

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Just read another article with yet more gushing about people "sharing" things that I'm not so sure I want to share. This ti...
Jun 24, 2010

The Benefits of Real Time Search

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I've admittedly always been a skeptic as to the value of real time search, e.g. including Twitter and (public) Facebook updates in Goog...
Jun 22, 2010

What You've Been Missing

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Ka sf A few weeks back I spoke at KickApps SME2010 in San Francisco. You can see the video and SlideShare above. (In case you've ev...
Jun 20, 2010

In Defense of Experts

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The other day, I read an article from a well-known tech blogger who was positively gushing over the notion that he’d soon be able to use loc...
Jun 16, 2010

OMMA Social Panel: Using Paid Media to Drive Earned Media

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I'll be hosting a panel at OMMA Social tomorrow (Thursday, 6.17) called Using Paid Media to Drive Earned Media: The Latest Tips, Tricks...
Jun 4, 2010

Cool Doesn't Work Anymore

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It’s hard to have a conversation with someone who’s convinced that they’re much cooler than you are. But that’s exactly what I see far t...
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