The Toad Stool by Alan Wolk

Random notes from the convergence of the internet and TV

Aug 30, 2010

The Sweet By Design Experiment

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Author and Euro CCO Steffan Postaer is trying an interesting experiment with his latest book, "Sweet By Design." He's posting ...

The Value of Entertainment Value

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One of the most notable things about television advertising over the past several years is how bad it had become. From a pure entertainment ...
Aug 25, 2010

Living In Twitter

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There was an article in the Times magazine a few weeks back on how much the notion of "living in public" affects our lives even w...
Aug 20, 2010

Why Doesn't This TV Have A Pause Button?

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The NY Times Sunday Magazine is running yet another story about those Wacky Millennials and how darn ornery they are. Though at least t...
Aug 10, 2010

The Next Part of the Journey

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It was three years ago that I first wrote a blog post entitled “ Your Brand Is Not My Friend ” that proved to be the launching pad for my ...
Aug 3, 2010

The Overthinking Trap

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One of the more notable things about the Old Spice social media videos is the speed at which they were produced. This is a credit to eve...
Jul 16, 2010

Old Spice: Who’s Buying It?

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While like most readers of this blog, I am thrilled, delighted and more than a bit jealous of the brilliance behind the new Old Spice campai...
Jul 1, 2010

Have A Little Faith

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I admit I rarely watch commercial television. Most of what I watch on TV is either on demand or DVR’d. The rest is mostly live sporting eve...
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