The Toad Stool by Alan Wolk

Random notes from the convergence of the internet and TV

Nov 22, 2015

Week In Review: Catering To Cord-Cutters

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Originally published at TVREV.com on November 20, 2015 It’s been a relatively slow week in TV-land, meaning nothing over a 7 on the ...

If You Can’t Beat ‘Em, Join ‘Em: Why Cord-Cutting Has Ceased To Be A Threat

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Co--written with Jesse Redniss and originally published at TVREV.com It’s funny how cord cutting, the industry’s biggest bogeyman c...
Nov 16, 2015

Week In Review: Reports Of It’s Death Have Been Greatly Exaggerated

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#3 in the TV Week In Review series at TV[R]EV. Where you get the best insights into the [r]evolution in the television industry from p...

Totaling It Up. Will Nielsen Have An Audience For TAM, Or Is It Too Little Too Late?

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Co-written with Jesse Redniss . Originally published at tvrev.com on November 9, 2015. Nielsen finally revealed details and a launch ...

Why We Need A New Definition For “Pay-TV”

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It seemed, for a while anyway, that the Great Cord-Cutting Scare of Q2 2015 was an anomaly, and that the MVPDs had managed to successful...

Week In Review: Cord Cutting. Still Not Happening.

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Welcome to Edition 2 of the new Friday Week In Review edition of TVREV . Where we’ll be examining the top stories of the week in detail, lo...

Hulu’s Interactive Ad Play: Is This The Dawn of the Post-Advertising Era?

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This week we saw the first sign of what the post-advertising era might look like when Hulu announced that they would start running inte...

Twitter's User Problem

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Twitter announced its latest earnings this week, and the one thing that stood out during the call was the lack of any significant user g...
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