So Mother, the not-very-successful New York branch of the very-successful London agency, is reduced to filming self-promotional TV spots. (I think that's what this one is doing, it's hard to tell.)
Only what they've come up with is an exact duplicate of a Saturday Night Live mock-commercial. During one of the really bad seasons.
No idea what they were thinking. The whole spot is completely and totally ripped off from SNL, down to the timing.
It's a shame because they've got some good people working there. They can, and hopefully will, do better.