Showing posts with label CES. Show all posts
Showing posts with label CES. Show all posts

Jan 9, 2015

Because They Can



The non-TV story at CES was all about the Internet of Things, whether it was wearables or smart homes/cars. There were hundreds of new products on display, but few of them seemed to actually solve any real problems and in some cases would seem to create them.

Now let me preface this by stating that I am the proud owner of a both a Pebble smartwatch and a smart home system from Verizon. I find them both very useful, the Pebble in particular as well as the piece of the Verizon system that texts me when someone has unlocked the door. (It’s a good way of keeping tabs on whether the kids are home from school.)

Unfortunately, much of what I saw on display did not reach that level of utility.  And every exhibitor seemed to gloss over the dirty little secret of the Internet of Things: In order for it to work, you’ve got to buy new things. You can’t retrofit your existing stuff. So while it’s great that a smart home app can tell your oven to start roasting a chicken, you’re going to have to buy a whole new stove in order to do that. Ditto blinds that raise and lower themselves according to the position of the sun: great idea, but do you really want to refit your house with new window treatments?

This is not to say that we won’t eventually get there with a lot of this stuff, just that it’s going to take a while. (It’s expensive to replace all your blinds.)


There’s also the utility issue I mentioned before: the answer to “why” for so many of these products is “because we can.”

Take Belty, the smart belt, for instance, winner of a CES Innovation Award. In addition to serving as a fitness tracker, it loosens and tightens itself as you (over)eat and then digest. Is this really a problem for people? Maybe I’m just a light eater, but the occasional Thanksgiving meal aside, I just don’t ever find myself wishing my belt was looser.

Ditto the “smart jar,” which helps you keep a running inventory of what’s in your pantry and whether you need to refill anything. A task I currently accomplish by opening a cabinet door and looking.

Volkswagen’s touch gestures seemed to fall in the category of creating problems. They claim that they are eliminating buttons and replacing them with hand gestures. Which looks sort of cool at a trade show, but would seem to cause problems in real life. For example, you open the sunroof by waving your hand near the roof of the car in a front-to-back swiping motion. (The opposite motion closes it.) Think of how many times people are going to be gesturing with their hands and have the sunroof fly open. Think too of how many people are not going to swipe hard enough or far enough as a sudden rain shower is drenching them.

That same VW concept car has a bar that runs along the dashboard. Swipe it with one finger to control the music, two fingers to control the navigation system, three fingers for something else. Think anybody’s actually going to remember that?

(In VW’s defense, they did show off a feature that’s part of their new navigation system that identifies open parking spots and directs you to them. That actually seemed quite useful… unless, of course, there’s a high concentration of VW drivers in your town.)

My final beef are the large tablet-sized control panels many car manufacturers were showing off. (Tesla’s was the size of two tablets.) They just seem dangerous. Drivers don’t need to be reading all that and the lack of a physical button makes the no-look push that much more difficult.

On the other hand, that may not be a problem if things like self-driving cars take off. Nvidia’s smart recognition software (below) , that identifies types of cars in real time, definitely provided a Wow! moment.


To leave on a positive note, there was one thing I thought was very cool, mostly because it resembled a science fair project: it’s called the Rockr2 and it’s a bluetooth enabled tube that has something that looks like half golf ball attached. The ball part emits vibrations and it able to turn everyday objects like empty cardboard boxes into speakers.

Because why buy a Jambox when you can use a shoebox…

Dec 11, 2014

Second Screen: It's All About The Data


We’ve seen the future of the second screen and it’s all about the data. Data is going to be the currency that fuels the entertainment industry in the years ahead and second screen will be the way that data is collected.

Think of how readily we give up personal information to search engines or to join social media sites. So why wouldn’t we give it up for something we really value: great entertainment? 

The industry has always held the ultimate consumer attraction — great stories, great stars, great sound — all of which have the power to draw unlimited audiences on a global scale for hours on end. What information would you give up about yourself if it was the only way to watch the Super Bowl? What would you give to get the final episode of your favorite series first? When you think of the data you give up to maintain virtual friendships with people you haven’t seen since fourth grade, you’ll understand the potential value of giving up that same data to have access to entertainment.

That’s why we’re convinced that the media and entertainment industry is in an amazing position to prosper in a future world where the real currency will be the data we are able to collect about our customers. The second screen is not about the screen. It’s about connecting the content company to their customer so they can learn more about them. 

Enabled by their fundamental interactivity, these second screen mobile devices will be the single, most popular way viewers will (literally) touch their programming, while paying for the experience with marketable information about their viewing, social and shopping habits and preferences. 

Without a second screen component, broadcast, cable and even streaming are going to be (virtually) unplugged; they will continue struggling to sell advertisers who are challenging their numbers based on outdated measurement tools. 

Once granted access to their customers data via second screen devices, however, those content delivery networks will hold the key to the largest untapped, demographic treasure trove in history; the data about who watches what, when and where will provide them and their business partners with accurate and irrefutable data, and measurable ROI. 

The second screen will be the ultimate destination in today’s smart entertainment supply chain. By completing this connection, content creators and owners will have a real-time feedback loop that will enhance both business and creative decisions. It will put the content owner and their advertisers in direct contact with their consumers for the very first time. It will enable content marketing to come from the most authentic of sources — the fans themselves. 

Audience measurement and analysis will become even more accurate and fast. And a new media and entertainment monetization engine will emerge, generating more profits, more productions, and more creative experimentation than ever before.

This post originally ran on the 2nd Screen Society web site and reflects our new thinking around the meaning and value of 2nd Screen. You can see it in action at the 2nd Screen Summit at CES, Monday, January 5th at the Encore. Tickets available now.

Jan 13, 2013

New on Beet.tv: Interview From Second Screen Summit At CES

Here's an interview I did with Beet.tv's Megan O'Neill right after my panel at the Second Screen Summit at CES Worldwide. It touches on what's going on with KIT digital's Social Program Guide product as well as where second screen devices are likely headed.


Jan 11, 2013

10 Questions About The TV Industry 2013


All the upheaval in the TV industry (and we're just at the beginning) leaves us with lots of questions that can only be answered over time.

Here are ten of the big ones we'll be watching in 2013:

1. Will Anyone Cave? Meaning, will any of the networks give in and start selling content to a third party disruptor like Apple, Google or Intel, opening the door for the complete dismemberment of the current economic structure? Right now that seems unlikely: the TV industry is not like the music industry or even the cell phone industry - none of the major players are losing money. But stranger things have happened and it's worth keeping an eye on, particularly because until someone actually does cave, innovation is pretty much a pipe dream.

2. How Many Hours Until The Other MVPDs Start Pressuring The Networks Over TV Everywhere? As I mentioned in yesterday's post, the Sling Hopper pretty much blows the whole TV Everywhere scenario wide open in that it not only lets Dish viewers watch their shows outside the house (which was the big battle the MVPDs were hoping to win this year or next) but it even lets them watch their shows outside the country (so much for geoblocking.)  Dish is the nation's third largest MVPD, something many in the industry will soon be reminded of: in a classic case of NASCAR Blindness, Dish's decidedly downscale demographics have led many to dismiss their impact. Reality: Dish has 14 million viewers, FIOS has just under 5.)  That number may prove even more shocking now that Dish has a distinct competitive advantage to reach more upscale viewers and that should lead to a tougher stance from their competitors. Or not.

3. When Will The Networks (Finally) Sue Dish Over Sling Hopper? Soon, because if the other MVPDs start pressuring them about Sling, they're not likely to sit quietly and give up all that uncounted ad revenue. Granted, Slingbox has been around for many years, but my assumption is that it was such a niche product, it wasn't worth hassling about. Since Fox and CBS are already suing Dish over Hopper, they're probably thinking, what's another lawsuit?

4. When Will TV Manufacturers Give Up On Apps?   You'd be hard-pressed to find anyone other than the manufacturers themselves who thinks that Smart TVs with dozens of apps are a good idea. Least of all consumers who don't seem to be connecting them to the internet or using any of the apps-that-aren't-the-one-that-instantly-connects-to-Netflix. I saw a glimmer of hope at CES - a piece of demoware from Panasonic that had an iPad app that controlled search, discovery, social interaction and channel changing and interacted seamlessly with the big screen. It was very nicely designed and it was actually quite intuitive (I got to play with it some.) The switch is inevitable, it's just a matter of when.

5. How Long Before A Non-OTT Network Adopts The Netflix All-At-Once Approach To Program Release?  A lot of that is going to depend on the success of the post-modern storytelling technique adopted by Arrested Development's writers: the revived season tells each episode from the POV of a different character. If it's a hit, you'll be seeing dozens of clones and semi-clones who rely on the release-all-episodes-at-once format. If it dies, it'll be a while before the mainstream networks take that approach.

6. How Do Actual Consumers React To Google Fiber TV? My buddy Rich Greenfield was mighty impressed by Google's offering, which includes Netflix and other OTT networks fully integrated into the interface, a tablet-based remote control with voice and gesture commands along with unlimited 1 gigabyte internet. How well is this going to go over with your average technophobic consumer? I'm thinking pretty well, since Google seems to be putting a lot into the marketing of this product and taking cues from Apple and from Microsoft's successful relaunch of Xbox. But it's still an uphill battle for them and the other key thing to watch here is consumer adoption of the newfangled products, the tablet-based remote in particular.

7. Will The Other MVPDs Follow Google's Lead And Integrate OTT Services Into Their Services? From a consumer standpoint, it makes sense for the MVPDs to treat Netflix, Hulu, Amazon and Vudu just like HBO and Showtime: it's one less hassle for the folks at home to deal with, one less Input device switch they have to grab the remote for. This is another one of those instances where the technology is there but the impetus is not: since none of their competitors had this feature, MVPDs  weren't at risk of losing business because of it. Now that Google Fiber's introduced it, if it proves to be a popular feature,  it won't be long before we see the other MVPDs following suit.

8. Which Of The Second Screen Apps Will Be Left Standing This Time Next Year? The consolidation and the fallout started last year and will only continue in 2013. Who remains is anyone's guess - but easy bets for roll-up are apps like Miso that don't enable discovery and are limited to one key function. Who will be doing the buying is a more intriguing question: the MVPDs, STB manufacturers, TV manufacturers, networks and other 2nd Screen apps are all likely suspects.

9. Will 2013 Be The Year MVPDs Get Into The Second Screen Business? I've been preaching this for a couple of years now: MPVDs are the logical owners of second screen apps, and those apps will mainly serve as remote controls and EPGs, with some social and recommendation engine functionality thrown in. MVPDs control the data and the holy grail of second screen app-dom: the ability to change the channel, so they're the logical choice. They can get there by buying up a lot of the current crop of apps, none of which need to actually be free-standing apps as much as functionality on a larger app (e.g. make NextGuide the search and recommendation engine for the Cablevision app.) It's a logical next step, one that Dish already seems to have put in place with their Sling Hopper apps, and that may just cause the rest of the crowd to more strongly consider following suit.

10. How Will SmartGlass Evolve: Everyone is very impressed with the automatic content recognition capabilities of SmartGlass - the way it immediately populates the second screen with relevant content once it senses what show/movie/song is on. The trick is going to be figuring out how to make sure that extra content doesn't feel intrusive or distracting, something that will be a distinct problem if advertisers get involved. Second screen is a great thing, but if it becomes an annoyance, consumers have a secret weapon: they can just put it down. The other thing to watch here is how much more content becomes available on the XBox: will FIOS and Comcast expand their offerings to include channels that are popular with viewers? Will other MVPDs join in? How the entire XBox/SmartGlass ecosystem evolves is one of the more important trends to watch this year.

These are just 10 of the issues the industry will confront this year. There are many others, from the use of voice commands, gestures, natural language recognition, the future of TiVo, the impact of the cloud, bringing social in during production... more than enough to make 2013 a very interesting year.

And we'll be following every minute of it here at the Toad Stool.

Jan 9, 2013

Dish's Sling Hopper Finally Takes TV Everywhere... Everywhere



Go Charlie Ergen.

Ever since EchoStar bought Slingbox in 2007, I've been wondering when he was going to do something with their truly groundbreaking technology.

(For the uninitiated: Slingbox is a device that takes your home set top box and gives you complete access to all the content on  it - live TV, the contents of your DVR, even your MVPDs On Demand line-up -- wherever you are, even outside the US. That's why it was initially a niche product popular with those like myself who traveled a lot and wanted to be able to watch their home teams and favorite shows. Slingbox is completely legal, well for now anyway.)

But back to Ergen and the the new Sling Hopper, which is exactly what it sounds like: a mash-up of Slingbox service and the Hopper that will allow Dish customers to literally watch all their content everywhere. Not just in their house. Not just in the presence of the Dish internet connection. Not just in the US.

Everywhere.

This is huge because no MVPD has been able to make this happen since the networks have not been willing to let them offer any sort of TV Everywhere solution. After some lawsuits in 2011, they slowly gave in and allowed TV Everywhere in your own house. Which meant you could bring the iPad onto the porch and watch a bunch of (mostly uninteresting) channels on it.

Dish completely circumvented that dynamic in a way the networks can't legally attack. (Though I suspect their lawyers are already busy at work looking to change that.)

And that is huge and completely and unalterably changes the dynamic around TV Everywhere. Expect Dish's competitors to follow suit shortly or to at least push back on the networks a whole lot harder. Both in the boardroom and in court.

Not to pile on the kudos, but I was very impressed with the three iPad apps Dish had on display at CES.

Dish Anywhere™ is a basic remote control/EPG/social content and data app that bears a strong resemblance to the KIT SPG - probably why I liked it. It even offers data-based recommendations, e.g. "7508 people are watching this show now.

The Hopper Transfers™ app lets you actually download shows onto your iPad from your SlingHopper so you can watch them on the plane or other places without a WiFi connection.

Dish Explorer is a discovery app that gives you recommendations based on what's popular among other Dish viewers and/or your social graph. (The algorithm, I learned, is based on some Twitter info gleaned from Trendrr along with Dish's own data on what shows are. currently popular. So very top line recommendations, though the "what's popular" feature should prove to be, well, popular.)

If the networks weren't already furious with Ergen for the Hopper, they will be now.

Love to see how this one plays out.

PS: Found this story from BusinessWeek, circa 2011: Big Cable Resists A Slingbox Solution