Oct 11, 2009

First Ad Age Column


Ad Age editor Jonah Bloom and I appeared on the same BeanCast podcast a few months back, and the result was an offer to start writing for Ad Age.

My first column is this week and is online now:


Niche Brands Should Embrace Big Market for Offbeat Content

One of the wisest bits of advice I've gotten in my advertising career came from an old creative director who once noted that "there's a reason 'America's Funniest Home Videos' is a top-10 show."

His point, which predated You Tube's sneezing pandas and dancing babies by at least 10 years, was that the most popular entertainment is often the safest. Which doesn't make it bad or wrong or awful. It's just not cutting edge.

It's something to keep in mind as we move... READ THE REST AT ADAGE.COM


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