May 17, 2010

The Case For Amplify

I’ve become a big fan of Amplify, a new service that sits somewhere between a blog and Twitter. It’s just to the right of the space that Posterous and Tumblr own, but is focused more on words and ideas than on photos.

The set-up is pretty straightforward: you set up your own Amp Blog to which you can post either an entire URL or relevant clips of an article. The site allows you to simultaneously post to Twitter or Facebook, but the link goes back to your Amp Blog.

So why not just post directly to Twitter? Because Amplify lets you comment on the article you’ve just posted. In as many characters as you’d like. And it lets your friends provide threaded commentary as well. (Think with threaded commentary.) That’s a huge plus in terms of certain types of articles—Amplify is very big in the political community, so much of what gets posted and debated on there is actually fairly substantial (e.g. a far cry from “10 Ways To Use Location Based Services”) and the ability to share thoughts about things that don’t necessarily have to do with social media or marketing is a huge plus.

For me, Amplify has become the third place – not pertinent enough to the Toad Stool to devote an entire blog post to, but interesting enough to be worthy of more than 140 characters worth of debate. (You can, for the record, use Amplify to write posts from scratch and even microblog. But most users seem to use it to post and comment on existing articles.)

You can check out my AmpBlog at

PS: Sorry for the long delay between posts. A lot going on, but I have vowed to be more consistent moving forward.

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