These are largely taken from my presentations on the future of television and second screen, but nothing like noting the emperor has no clothes to get the faithful fuming.
The term social TV gets bandied about with great relish by those who want to be part of what Michael Lewis once called “the new, new thing.” Everyone from gurus and ninjas to VCs and network execs are caught up in the madness. Here are five myths you’re most likely to hear about social TV:
1. People using social media while watching TV are actually watching TV.
There are so many stats about how people use their iPads and iPhones while they’re watching TV. You want to know what they’re doing on their iPad? They’re checking Facebook. The TV is just on as background noise. Maybe their significant other is watching a show they have no interest in; maybe it’s just too quiet in the house, or the game is coming on in five minutes. But their primary focus at that point is Facebook, not the TV screen. It’s not like they’re tagging photos during the key scenes of “Mad Men.”
READ THE REST ON DIGIDAY