So what do we call the decade that's about to be behind us in around three weeks?
No one's been able to come up with a universally acceptable name.
I've heard everything from "the two thousands" to "the zeros" here in the US, while my friend Ben Kay tells me that the Brits are referring to it as the "oughties" (this is the same pattern that has them referring to garbage cans as "rubbish bins.")
None of those names really seems to have stuck though and we'll soon be looking back upon a nameless decade.
This is no doubt causing a great deal of angst in the rapidly depleting hallways of People, Time, Newsweek, the E! network and other places prone to running cover stories featuring "the decade that was" type retrospectives.
But what about the advertising and marketing communities. Certainly someone here can come up with something clever.