Dec 29, 2009

Toad Stool Top Nine of '09

With a hat tip to the BBH Labs blog for inspiring this, here are my Top Nine Blog Posts from 2009, in Lettermanesque reverse countdown order:

9. "BORN DIGITAL" (July) A look at how the perpetually wired preschoolers of the Bobos are the first generation we can say was truly "born digital."

8. "DON'T SUCK" (July) Why having a good product or service is the best defense against social media blunders.

7. "CROWDSOURCING IS JUST CREATIVE GANG-BANG 2.0" (September) How certain ad agencies see the crowdsourcing trend as a way to recreate the creative gang-bang for free.

6. "LIFE IN THE BUBBLE" (November) A look at how and why the majority of social media users are observers rather than active participants.

5. "MAGIC ADVERTISING WORDS" (September) On why many marketers still cling to the outdated notion that the right ad can blind consumers to their product's shortcomings.

4. "THE END OF CREATIVE HEGEMONY" (September) Why the Mad Men era creative department, of the sort still in power in most traditional agencies, is no longer relevant, and what creativity will look like going forward.

3. "DOES CREATIVITY STILL MATTER?" (February) A look at the role of "creative" advertising at a time when consumers increasingly rely on search for product information and where it does and doesn't make a difference.

2. "THE STUBBORN, MULE-LIKE TENDENCIES OF REACTIONARY THINKING" (October) Why most marketers and agencies have a tough time accepting all the things that "we" accept as the converntional wisdom, and how and when they'll catch up.

1. "THE SHELF LIFE OF REVOLUTIONS, PARTS 1 - 3" (January/March) A psycho-economic historical overview of twentieth century marketing trends and how we wound up where we are now in the Era of Customer Service.


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