I'll start this by admitting that I'm good friends with the partners at Poke and that I do a lot of work with them. But I had nothing to do with their latest project, If I Can Dream, and it's well worth checking out, for the breakthrough factor, if nothing else.
If I Can Dream is an online reality TV show that tracks 5 hopefuls: a musician, two actresses, an actor and model -- who live together in a Hollywood Hills mansion and watches as they try to break into show business.
Produced by American Idol creator Simon Fuller, the catch here is that the reality is online at all times: you can see in every room of the house and follow the actors around from room to room 24/7. You can also spin the camera to look at virtual versions of their rooms, where the Pokesters have created digital versions of the actual furniture on the other side of the camera complete with photo albums.
And since it's 2010, you can also connect with the characters on Twitter, Facebook and MySpace.
Fuller and 19 Entertainment have a history of tapping into the popular zeitgeist, and they've put a lot of time and effort into this.
Curious to hear what you all think.