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My Social TV App Thinks I'm My Dad:
Privacy Issues In The Age of Convergence
Thursday, February 16, 5 - 6 PM
Edelman Worldwide, 250 Hudson Street
While Social TV may be this year’s buzzword, there's one issue that's often overlooked: whose social TV is it? TVs are rarely personal devices.
So how do you make sure that Mom and Dad's Cinemax movies aren't posted to their kid’s Facebook walls? And if the whole family is watching together, whose friends is the app tracking? We'll also look at:
- How providers can use Social TV to gather data on exactly who is watching (and what) without making users feel as if their privacy is being invaded?
- The three distinct circumstances people when use social television: researching, watching and reviewing.
- How content type influences user behavior.
- Where the future of television is headed in 2012 and beyond.
Mike Monello, Campfire
Dan Neely, Networked Insights
Mike Sommers, Viggle by Function(x)
Jack Marshall, Digiday
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