This week I had another chance to appear on everyone's favorite
marketing podcast, the BeanCast.
In addition to affable host Bob Knorpp, I was joined by Chicago PR
legend Gini Dietrich and my old friend, author and serial entrepreneur Joseph Jaffe.
Conversation topics include YouTube's "professional" content and
enduring popularity, Facebook ads on Zynga and their overall viability
as an advertising vehicle for local brands; as well as Facebook's
tendency to adopt a "shoot first/ask questions later" attitude to any
and all changes.
And, as the podcast title suggests, does size matter?
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