Mar 1, 2013

Beet Retreat Interview #2: TV Everywhere

This is the second of three interviews I did during the Beet TV Executive Retreat - this one is on TV Everywhere.

As an indication of how fast the industry is moving, although we filmed this about 3 weeks ago, in the intervening period, Nielsen announced that they would soon begin counting views on iPads, Xboxes and other non-TV devices.

Since that was the crux of the network's objections to TV Everywhere (the fact that they'd lose ad revenue when people watched remotely on a iPad) it would seem to give a green light for a renewed push. One that may have the full cooperation of the networks, or at least their tacit blessing.





Read the full interview and story and Beet.tv


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