Flailing About

In what will strike most people as a desperate attempt to become relevant, both Coke and Pepsi announced plans to launch vitamin-enhanced diet colas this year which they will market as "health beverages."

Seems the Whole Foods crowd has it in their head that Soda=Obesity and has switched to diet green tea and fancy-schmancy seltzers and the like, which is greatly cutting into Coke & Pepsi's profit margins.

Though the whole thing just sounds pathetic, like the marketing equivalent of a mid-life crisis.

Read all about it here.

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