Say what you will about the Gap, when they're on, they're on.
And this spot, featuring Patrick Wilson ("Little Children") and Claire Danes ("My So Called Life") is very, very Gap. Now I don't pretend to understand fashion advertising but the Gap seems to have captured that classic Americana space with spots that resemble music videos, what with all the dancing and all. From the "Khakis Swing" to "Audrey Hepburn" to this, they've been consistently on brand and on target. This spot is striking to look at and is instantly identifiable as a Gap ad (even at the gym with the sound and closed-captioning off). Add the up-and-coming stars and the unexpected music and you've got yourself a home run.
Mar 11, 2007
at 9:48 PM