Nov 13, 2007

Consumer Reports Bashes Gift Cards

Consumer Reports, the original keep-'em-honest consumer advocate and the forerunner of today's review sites, ran this full-page ad in today's New York Times. An unusual move for them-- they rarely advertise-- but the $8 billion fact they put out in this ad is certainly interesting enough to spark a lot of conversations about the value of gift cards and the number that go unused.

I know it did at the Toad household, where I'm estimating we've got a few hundred dollars of unused cards sitting in a desk drawer somewhere.

Curious to see if this sparks a backlash of any sort, or even just a lot of conversation on marketing/consumer sites. And if CR picks up any new subscriptions because of it.

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