Nov 27, 2007

Sometimes You Don't Need A Headline

click to enlarge

I really like this Audi ad, done by fellow blogger Simon Veksner, a/k/a Scamp, who works at BBH in London.

And while I'm sure the chicken-crossing-the-road thing has been done before, I like the juxtaposition of the downscale-joke-chicken with the upscale-big bucks-convertible.

The "get" is nice too- it makes you feel smarter somehow, for solving it. Kudos to Audi for not making them put in a headline or a copy line to explain the joke to the truly dumb. Having to figure out the not-very-difficult-to-figure-out joke on your own somehow adds to the upscale feeling of the ad and the car.

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