Nov 2, 2007

Odd Sponsorship


So the Continental Airlines Arena is the New Jersey Meadowlands, home of the New Jersey Nets is now known as the Izod Center.

And I'm trying to figure out who decided that a brand that aspires to exclusivity and class (especially vis a vis its archrival Polo) should put its name on a basketball arena. In a swamp. In New Jersey.

Unless of course Izod is putting its logo on the Nets uniforms or something.

Which would definitely be even more puzzling

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