Author and Euro CCO Steffan Postaer is trying an interesting experiment with his latest book, "Sweet By Design."
He's posting chapters online, inviting comments and also allowing anyone who is so inspired to post their shot at the book's cover.
Postaer reports that the experiment has succeeded beyond his expectations, drawing over 10,000 in 25 days. Pretty impressive, given that only the first quarter of the book is available and the book cover submissions are (by and large) polished and professional looking. (The prize for the winning book cover is an iPad... and the chance to get published. That sort of crowdsourcing has drawn much debate, but Postaer does not seem to be hurting for submissions.)
As for the amount of traffic: this is not Postaer's first published novel, and fans of his previous work may account for some of the traffic, but as the author himself notes, it's still pretty remarkable. On the other hand, Dickens published his books in installments in magazines (which likely upped the anticipation level) so perhaps Postaer is on to something.
You can check it all out here.