We've been talking a lot about all the things brands have gotten good at on the social web. They're listening, participating and all that... but they're not selling. It's a simple thing, but brands are forgetting that they are in the business of making money and their social media efforts need to support that business.
The slide share presentation lays out some easy-to-implement ways brands can bring selling back into the social web without sounding like a used car salesman.
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