Jun 14, 2007

More Media Agnosticism

I'm going to keep a running tab on stories in the trades about new CDs whose sole quote is about their media agnosticism.

Here's the first, via Adweek, from Alex Flint, who's going to be moving from Modernista! to Saatchi/LA:

Flint said that at Saatchi he would work across all models with an eye on new-media opportunities. "I'm very passionate about that," he said. "A lot of people confuse media ideas and creative ideas within new media. I can't wait to get started on the Toyota brand."

"Toyota is ready to continue implementing new media and new ways of engaging the consumer," said Harvey Marco, executive creative director at Saatchi. "It's an attraction economy. We have to bring more to the party than the next 30-second television commercial. Alex comes here to do just that. His enthusiasm about pursuing ideas that push conventional wisdom and his desire to take risks was an infectious draw for all of us. He comes here to help us bridge the divide between the so-called digital world and the so-called traditional world."
And while I have no doubt that Flint is a good creative, who does actually understand new media, I just find it funny how every single new agency CD makes more or less the same statement to the trades.

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