Ever since the demise of the 15% commission, agencies have been looking for ways to monetize what they do and to add revenue. Because, as has been noted here many times previously, all too often, we're giving it away for free.
Anomaly, a fairly new agency in NYC, and generous sponsor of LikeMind has come up with a way to get some of our value back by going beyond the old print-tv-radio-digital paradigm for their clients and actually moving into the in-store experience.
Or, in this case, in-flight - the video above is a brilliantly done in-flight safety instruction video done for (now former or project-by-project, depending on who you listen to) client Virgin America.
And since in-store experience is what made Starbucks and Whole Foods what they are today, it's not a bad place to be.