Been a busy week, at least publication-wise. I have a new column today over at Adweek. "Field of Dreams" is a variation on a post I did back in December about iPhone apps called "Lemmings," adapted for a more mainstream audience as per Mike Monello's suggestion.
There's a phenomenon whereby normally intelligent people at both digital and traditional agencies decide that people will embrace their new widget or app simply because they've built it. It's as if the Internet were a giant cornfield in Iowa and the mere presence of yet another branded widget or app is enough to get thousands of people clicking.
You can read the whole article here.