1. It's for a good cause - Susan G. Komen for the Cure, which supports breast cancer.
2. I'm one of the authors. And seriously, who can ever get enough Alan Wolk? I know I can't.
The book, Connect! Marketing In The Social Media Era (and it's an actual, physical book) is part of something called Project 100, but together by a great guy named Jeff Caswell.
It's described as "100 Authors. 400 Words. 1 Topic 1 Great Cause. 100 marketers share their thinking on Marketing in the Social Media Era."
Some of the names you might recognize are: Adam Broitman, Adam Kmiec, Ana Andjelic, Ann Handley, Bill "MTLB" Green, Brian Morrissey, Dave Knox, Dirk Singer, Drew McLellan, Gavin Heaton, Jacquelyn Corbett Cyr, Marc Meyer, Michael Hastings-Black, Michael Leis & Paul McEnany.
And did I mention it was for a good cause?
You can order yours here.