I Like Search

While search, search consultants, the end of serendipity and the putative value of paid posts have been the topic of much discussion as of late, I'd like to put in a word in defense of search optimization from a consumer POV.

Because if nothing else, search optimization makes my life a whole lot easier than it was even 5 years ago.

It's the little things, like being able to put in the name of a local ice cream parlor and getting a map and all 6 locations as the first result. Or searching for a very specific technical question and finding the answer I was looking for more or less immediately. All that happens because more and more companies are optimizing their sites for search.

Point here being that while search is a great tool for marketers, the true benefit is to the consumer.

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