Not to continue to dump on the airline industry, but... Legendary comedy director Joe Sedelmaier spoke at last night's New York Festivals show in Chicago and as part of the tribute, they showed a bunch of his most famous work: "Where's The Beef," "Parts Is Parts," "The Fed Ex Fast Talker" and the spot you see above for Alaska Airlines.
His work holds up very well ("Where's The Beef?" is still funny) but what really jumped out is how low the airline industry has sunk. Watch the spot above, circa 1987 or 88, and remember that the lobster you see there was being served on a discount airline.
(Apologies for the quality of the video-- it's the only version I could find on YouTube.)