Jul 28, 2015

TV’s Customer Experience Continues Its Downward Spiral

Originally published at TV[R]EV on July 28, 2015

File this under “and then they wonder why no one likes them”:

new study from Verizon’s AOL unit shows that despite plummeting live viewership numbers, the amount of TV advertising is actually UP.

Commercials now take up an average of seven minutes and 30 seconds of every thirty minute show, versus seven minutes and 7 seconds in 2011. What’s more, the number of 15-second spots climbed to 37.6% from 32.1% over the same time period.

That means not only are viewers being subjected to longer ad pods but they’re also being subject to more commercials in those pods. 


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