Don’t get me wrong, the work is very nice, but no one seems to be buying the idea that it’s a reflection of the sort of work Saatchi does for real clients. So here’s a chance for Roberts and Granger to take some of that magic and put it to work for a real client. And with BK upping the creative ante in the category, I’m hoping they’ll be able to do something interesting.
Also curious to see what K&B’s role will be. The division of labor between the two agencies—which are owned by different holding companies—has not been clearly delineated by the trade press.
See the article here.