May 22, 2015

Staying Ahead In A Time Of Flux

As the media struggles to interpret the significance of the Verizon/AOL deal (Is it about tech? Ad revenue? Content?), one thing is clear: the way the viewer thinks about video content has changed forever. Today we can enjoy both short-form and long-form content, and we watch them the same way we eat our meals. Sometimes we feel like snacking (short form), other times we feel like having a 5-course experience (long form). And then there are times we feel like sitting down with a pint of Ben and Jerry’s and polishing off the whole thing (binge viewing).

Whether you’re a creator or consumer, is one form of video inherently better than another?


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