Aug 9, 2007

File This Under "What Were They Thinking?"

Front page of today's NY Times Business section has this article about how Johnson & Johnson is suing the American Red Cross for copyright infringement over the use of the aforementioned red cross.

Seems the ARC is selling first aid kits and other tchotchkes with their name and logo on them and J&J is all bent out of shape.

And I'm reading this thinking WTF? Why don't you go and run TV spots* showing your CEO kicking puppies and kittens to death? It would have a less deleterious effect.

I mean absolutely no good can come out of this for J&J. Even if they're in the right about the red cross logo, you're not going to convince America about that. People like the Red Cross. And suing a popular charitable organization over something so blatantly trivial?

Mind-boggling.

To make matters worse, the Times reports that the head of the American Red Cross is "clearly outraged" about the lawsuit. Which means lots and lots of bad publiciity raining down on J&J.

Ouch.

UPDATE: Check out the comments on AdFreak in defense of J&J and up in arms about the assault on J&J's cherished brand. Am I the only one who doesn't think these comments are random?

*And yes I know, for less money they could then post longer versions on YouTube and maybe even set up a website ;)


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