Aug 23, 2007

Outreach Program

New Business Buzzword Alert: "Reached out" as in "I reached out to the client and they said they'd get back to us tomorrow."

First time I heard this I figured that there was some sort of problem, hence the account person was "reaching out" to the client. But no, it seems it's now business speak for "called" and/or "emailed."

You know, for the sort of people who have "action items" and "deliverables."

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