In order to sell their clients' product, a breakfast cereal aimed at kids, a team at an ad agency came up with the idea of creating their own animated series. The videos, which are available in four 5-minute segments, are about a new superhero, and while kids may take it at face value, it offers a great big wink to those adults watching along, with sly jokes and parodies built in.
Three other animated shorts are included with the superhero videos, with preroll and postroll spots after each one touting the clients product.
The videos are very successful and prove to be viral, as kids tell other kids about them and more and more people watch.
As a result, the account guy, who was one of the writers of the series, leaves the agency to start his own animation production company, which outsources the actual drawing to Mexico, thus realizing considerable cost savings.
Another interweb success story?
A success story from the Mad Men era: 1960, to be exact. The superhero was Underdog, the agency was Dancer, Fitzgerald, Sample (now Saatchi), the account guy was W. Watts Biggers and you can read about it here.