Oct 21, 2007

Buy Jaffe's Book

So Joe Jaffe has a new book out "Join The Conversation" and he's doing something called "bumrushing" Amazon-- getting as many people as possible to order to book on the same day so as to raise his rank in Amazon's listings.

I'm participating because I like Jaffe-- as many of you know, I've known him for over 10 years and he's a good person. But also because I find his approach fascinating: it exposes the fallacy of all those lists and rankings and whatnot and proves how easy they are to manipulate.

Anyway, here's the link to his book on Amazon.

UPDATE: Seems the book made it all the way to #26 - out of all books. That's pretty impressive for a book on a topic just a small audience actually cares about.

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