Oct 21, 2007

Buy Jaffe's Book

So Joe Jaffe has a new book out "Join The Conversation" and he's doing something called "bumrushing" Amazon-- getting as many people as possible to order to book on the same day so as to raise his rank in Amazon's listings.

I'm participating because I like Jaffe-- as many of you know, I've known him for over 10 years and he's a good person. But also because I find his approach fascinating: it exposes the fallacy of all those lists and rankings and whatnot and proves how easy they are to manipulate.

Anyway, here's the link to his book on Amazon.

UPDATE: Seems the book made it all the way to #26 - out of all books. That's pretty impressive for a book on a topic just a small audience actually cares about.


Joseph Jaffe said...

I love you too Toad...but the book is called "Join the Conversation" (www.jointheconversation.us)

Toad said...

Sorry about that... just fixed it and added the new link.
Must be genetic: I don't think my Grandmother ever got the name of a movie or book correct.

Lewis Green said...


Having once been an editor in the publishing world and awaiting the publishing of my fifth book, what Joe did is not so new, but it is smart.

I am always surprised that so many (most) authors don't understand the world of publishing and the numbers required to obtain best seller status. One would think that if we participate in a business, and that is what publishinhg a book is, we would take the time to learn how it works. If we don't market and sell our books, no one else will. Good for Joe!