Oct 28, 2007

Second Life On TV

In case you were wondering what the world outside of advertising and marketing thought of Second Life, it featured somewhat prominently in a recent episode of NBC's hit show The Office. And as Jim is explaining the game to Pam, he notes that "there are no winners or losers. (PAUSE) Okay, there are a lot of losers, but..." (or something like that, but you get the gist.)

Point is, SL is now the punchline for jokes in a network sitcom. Not a place you particularly want to be. Again, I think the technology has potential, but the fact that dozens of companies followed each other like lemmings onto the platform, spending hundreds of thousands of dollars apiece, is nothing short of astounding.

UPDATE: So today's Adweek reports that CNN is launching a news gathering site in Second Life. And relying on the Dwight Schrutes of the world to gather news for them. So many "beat/beet" jokes. So little time...

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