I'm always amazed by the number of creatives I know who tell me that they "really ought to get around to doing some digital work" in the same tone and manner they use when they say they "really ought to get around to losing some weight."
I kind of want to shake them and say "if you're over 30 and all you have in your book is print and TV-- if you have a "book" instead of a website-- the future, my friend, is not looking very bright indeed."
Now making the leap isn't easy for general creatives, especially for art directors. But it's something you've got to do if you want to keep working in this business. And you've got to learn it for real too, really get it. So many people try and fake it and wind up sounding even more foolish, as they bring up technology that was last relevant during the Clinton administration.
It's not that digital is the be all and end all. But we're moving towards it, not away from it. In other words guys, it ain't going away.
Limited time only, act now, and all that.