Oct 24, 2007

The Other Side Of Whipple


If you've ever wondered what the rest of the world thinks is good advertising, check out this post (and the ensuing comments) over at the Daily Fix blog. (Full Disclosure: I am now one of their regular posters.)

Despite Luke Sullivan's exhortations in "Hey Whipple, Squeeze This" there's quite a lively discussion of the merits of the original Mr. Whipple and why he sold so much darn toilet paper. Said discussion being ocassioned by the reintroduction of a new Mr. Whipple this week.

Still, the very fact that he has fans among the marketing execs (aka clients) and marketing professors who read Daily Fix should serve as a reminder that not everyone shares the prevailing view in adland that Whipple sucks.

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