May 20, 2008
No, that's not a picture of me after certain ad agencies found out I was really the Tangerine Toad.
It's a "Beating Card" that NYC agency Brooklyn Brothers created as part of an online effort for the Versus Network to promote the WEC Featherweight Championship. Urijah Faber, the WEC featherweight champ and #1 in the world at his weight class is fighting Jens Pulver, star of UFC's Ultimate fighter and former UFC champ.
It's a funny idea. (Okay, I'm admittedly a sucker for puns like "Beating Card.") But more importantly, it's right for the target audience who will definitely enjoy mashing up their friends pictures like that and then send them out as "Beating Cards."
Not the sort of thing you'd want to do for a sports drink with a wider audience, but I'm guessing if you're the kind of guy who tunes into Versus to watch featherweight boxing, this sort of email is right up your alley.
at 6:05 PM