I stumbled upon their LinkedIn profiles the other day and it struck me as odd that in the section right under your name, where the rest of us put things like "ACD at BBDO" or "VP/Account Director, BBH," they had this:
Senior Partner, Creative Director/ Workhorse/ Guy with an idea or two, Big Agency* (perform off and online magic)
Associate Creative Director at Big Agency. I dabble in the Internets ;), print , DM, TV, whatever needs to be done
What struck me as odd was that they clearly felt the need to shout out their non-digital, offline creds in order to be taken seriously. And the reverse just isn't true. I mean I doubt you'll find too many Creative Directors at BBDO who put "Creative Director Who Also Knows His Way Around Designing A Website" on their LinkedIn profiles.
And I don't think these guys are misguided: for all the talk of how digital is the future, how it's where everything is going, if you're on the ground, with the troops, in September 2007, the people who work in digital are still not getting anywhere close to the respect they deserve.
Especially in big, allegedly integrated agencies.
*Agency name omitted to protect their privacy