Sep 28, 2007

The Real Story

Not really YouTube. Watch it here.

While today's New York Times advertising column features a rewrite of a press release about some stunt from Unilver's Axe brand, the really interesting story in the business section is this one about how big law firms are turning to YouTube (or, more accurately, a YouTube imitation) in an attempt to recruit law students.

And while the creative is what it is, the idea and use of media is a whole lot hipper than what so many of our clients are up to. So next time someone "just isn't too sure about all this new stuff" you can point out how even conservative law firms in conservative Boston are using it.

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