Sep 24, 2007

The Human Flipbook



Saw this on Adpulp and thought it was great. It's for a quirky Midwestern sandwich chain with the equally quirky name Erbert & Gerberts. I'm a sucker for a good flip book, especially a human one.

If you share my enthusiasm, definitely check out the site www.humanflipbook.com where you can also see a fascinating-yet-relatively-short video on the making of "Human Flipbook." I usually find these sort of "Making Of" videos incredibly tedious, but this one is well done and the process is really quite interesting.

Kudos to the agency, Colle + McEvoy*, out of Minneapolis for making a spot that's entertaining, appeals to a broad demograpic, and (more importantly) manages to make the client's product a natural part of the entertainment.

*WARNING: Colle + McEvoy's website makes loud pounding noises upon loading in clear violation of Toad's Law Against Agency Websites That Play Music Or Make Loud Noises Upon Loading. Deduct 10 points.


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