Sep 24, 2007
The Human Flipbook
Saw this on Adpulp and thought it was great. It's for a quirky Midwestern sandwich chain with the equally quirky name Erbert & Gerberts. I'm a sucker for a good flip book, especially a human one.
If you share my enthusiasm, definitely check out the site www.humanflipbook.com where you can also see a fascinating-yet-relatively-short video on the making of "Human Flipbook." I usually find these sort of "Making Of" videos incredibly tedious, but this one is well done and the process is really quite interesting.
Kudos to the agency, Colle + McEvoy*, out of Minneapolis for making a spot that's entertaining, appeals to a broad demograpic, and (more importantly) manages to make the client's product a natural part of the entertainment.
*WARNING: Colle + McEvoy's website makes loud pounding noises upon loading in clear violation of Toad's Law Against Agency Websites That Play Music Or Make Loud Noises Upon Loading. Deduct 10 points.
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2 comments:
The new Orange (mobile phone company) ad over here is an entire flipbook. I can't find it on the net but I believe it's by Fallon London.
If we're talking t-shirts, I like to get down like this. Still, you've got to respect analog. Clearly there's a right way to make a video about an advertisement for a sub, and there's the other way.
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