Feb 3, 2008
First Half Impressions
I hope the rest of America loves that Tide Stain Stick spot as much as I do. My fear is the tonality is sophisticated enough that they may find it "weird." But I hope I'm wrong- success would do a lot to convince big advertisers that Americans are ready for that level of messaging
Audi wins for most memorable image, though I did have to explain to the Tadpoles that "there was this famous movie in the 70s called The Godfather and there was a famous scene where..."
Didn't get the connection between Naomi, the dancing lizards and SoBe until 15 minutes later when they sponsored the halftime show and I realized that a lizard (gekko? chameleon?) was part of their logo.
Game is very close and exciting. Puts the commercials into perspective. Makes it hard for ad bloggers to take bathroom breaks...