Aug 6, 2008

"The Aesthetics of Viral" on MP Daily Fix


There’s been a whole lot written about why calling an online video “viral” doesn’t make it such—Scott Monty did an excellent take on it a few weeks back.

But what I wanted to point out here is that those videos that do go “viral” often aren’t what the ad industry’s narrow aesthetic would define as “good.”....

Read the rest here




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