At about 08:40 into this video, from the Social Ad Summit panel on Branded Experiences in Social Networks, Scott Monty, the Head of Social Media @ Ford, delivers a spot on recap of my Your Brand Is Not My Friend theory and why it's important.
Hat tip to Ian Schafer for posting the video. And of course to Scott, for actually quoting me. The entire session is actually quite interesting if you have some time to watch it. Oh, and since one good turn deserves another, you should also check out Scott's incredible Sherlock Holmes blog,