Jul 22, 2007

Chocolate Rain: The Next Big Thing In Viral

With close to 600,000 hits, and some recent play from Carson Daly, among others, a truly bizarre-yet-infectious song called "Chocolate Rain" posted to YouTube by someone named Tay Zonday is on its way to becoming the next "Chunky Pam."

Zonday appears to be about 12 or so, yet sings with a deep bass, so I'm guessing he's lip-synching (His previous YouTube video was a Karaoke version of "Never Gonna Give You Up")

Whatever the origin, I've gotten about a half dozen emails and pings about it in the last few days, so I'm guessing many of you already know about it. And if you don't, it's bound to be the source of hundreds of bad jokes and imitations this summer, so take a listen and get used to it.

Not sure what it proves other than the appeal of the bizarre and the camp (think Sanjaya and William Hong) but that alone is something.


NB: If you only listen to the first 30-60 seconds, that's plenty. Nothing new or different in the back half.



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