Jul 9, 2007

Sprint Ahead




Props to American Copywriter for finding this spot, the first of the new Sprint work from Goodby. The graphics are just outstanding and take the not-exactly-fresh message (when you were a kid didn't you dream about how cool the future would be)to a much better place.

The graphic treatment extends to the website as well. Which makes the whole rebranding effort that much more impressive. I mean compare the new site and overall look of the TV to anything Verizon, AT&T or T-Mobile are doing.

Nice work

7 comments:

Todd said...

Kinda reminds me of McCann's Microsoft "Potential" meets Goodby's Saturn work. :-)

toad's sixth reader said...

it's like something you'd do for a pitch. feel good american corporate wank. but it's well done. and they are Sprint. which can't be easy.

Toad said...

I agree, the copy, as I noted, is pretty boilerplate; it's what a lot of agencies call a "manifesto."

But I thought the graphic treatment was pretty special, that it captured the magic that Sprint was looking for.

Now if the actual Sprint could live up to the one in the ads...

George Parker said...

Goodby strikes again! Yeah, the copy is a bit lame, but it hasn't got all the wankers doing high pressure biz shit and connecting to the fucking world doing deal... And as Sixth Reader says... It's sprint. Anyone who has worked on a telecom account knows it's like pulling teeth. Not a bad first effort.
Cheers/George

KBAM said...

Understand your sentiments but can't agree, guys. This advertising, while fine for your local public utility, is pointless for a carrier lacking purpose and bleeding post-paid subscribers. Sprint needs to claim a competitive position (options abound) and deploy can-do attitude. As feel-good gestures will simply fail to reduce churn, the outlook for Sprint is this: by year-end, an unloading of top management and perhaps, a sale.

--BAM

raafi said...

Uhh, am I the only one who saw the orignal video? I guess, in this youtube era, all one has to do is sit back and wait for an art director to find some cool graphical treatment somewhere on the interwebs, then see if it can work as a spot with some soupy copy and a logo at the end. Pretty soulless stuff to me.

Toad said...

Nice find Raafi.

But truth is, the answer to your question is "yes."

And it's worthy enough of discussion to deserve its own post.

Thanks again and welcome to the Toad Stool.