Props to American Copywriter for finding this spot, the first of the new Sprint work from Goodby. The graphics are just outstanding and take the not-exactly-fresh message (when you were a kid didn't you dream about how cool the future would be)to a much better place.
The graphic treatment extends to the website as well. Which makes the whole rebranding effort that much more impressive. I mean compare the new site and overall look of the TV to anything Verizon, AT&T or T-Mobile are doing.