Jul 9, 2007

Sprint Ahead

Props to American Copywriter for finding this spot, the first of the new Sprint work from Goodby. The graphics are just outstanding and take the not-exactly-fresh message (when you were a kid didn't you dream about how cool the future would be)to a much better place.

The graphic treatment extends to the website as well. Which makes the whole rebranding effort that much more impressive. I mean compare the new site and overall look of the TV to anything Verizon, AT&T or T-Mobile are doing.

Nice work

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